Marketing Tips for 2018
As we approach 2018, it’s that time of year for businesses to organize their ideas and implement new solutions.
Having a successful marketing plan in tact as you enter 2018 will ensure you are allocating your resources effectively, promoting and growing your business, and differentiating your company from its competitors. Consider these 6 tips based on the top marketing trends of 2018 as you continue to develop your plan:
1. Mobile marketing is here to stay.
It’s no longer a case of asking whether mobile marketing important, we know it is! Statistics say that professionals are using multi-platforms including smart-phones to conduct their business everyday.
What does this mean for marketers in 2018? It means that if you’ve haven’t already, that you should think about adapting to appeal to this rapidly growing market. Dedicate your company to producing content to fit multiple formats and perhaps looking into creating mobile applications for a solid increase in your ROI.
2. Not all videos are created equal.
Who wants to watch anything with poor sound and video quality? Not you, or any of your customers or prospects. As we approach 2018, 5 times as many customers would rather watch a video about a product than read about it, 2 in 3 consumers actually lose interest if the video if is of poor sound or quality. As you develop a marketing plan for 2018, be mindful of which content could be best delivered through a video.
Pro tip: if you’re looking for original background music for your video, check with your local musician or music studio.
3. Increase your social media advertising budget.
As the world of social media continues to grow these platforms have limited organic reach in order to lead companies into paid advertising. But… there’s a trade off. Marketing using artificial intelligence offers many ground breaking solutions utilizing the platforms and data of social media networks. According to data from eMarketer, in 2017 $35.98 billion was spent on paid social media advertising that is predicted to increase to $50 billion by the year 2020.
Keep up with the trend by increasing your budget for advertising presence on social media, because you can bet your competitors will be doing the same.
4. Increase your email marketing budget.
2018 and email marketing is relevant as ever. The average professional checks their email 10, 15, 20 times a day… As long as this is the case, email marketing will be a valuable cost effective tool if done correctly. For every $1 spent on email marketing, there is an ROI of $44.25. That is the highest ROI of all digital marketing channels.
With that being said, there are some changes you can make to your email marketing plan in 2018.
Personalization, this is one reason why data is so important, it will allow you to not only communicate with your customer or prospect base, it will make you more reinvent therefor yielding a higher conversion rate.
Keep in mind that many professionals receive hundreds of emails per a day, so its a safe bet that majority of them only get viewed within the preview panel . So your email should be as short as possible, concise, and have only one clear purpose and a single call to action. Otherwise, you run the risk of being perceived as junk mail.
And finally, be direct with your subject lines. You have one chance to make a first impression, and consumers eyes are drawn to whats relevant to them while at the same time are programed to ignore phrases that indicate spam. Check out this list of words to avoid to ensure your email actually get opened.
5. Consolidate marketing efforts.
Technology in the printing, graphics and promotional product industry has changed the way business is done and have turned what was once a trade service into a commodity. Finding ways go consolidate these services can help achieve constancy of your brand all while reducing cost and gaining efficiency. By working with a single product or service provider you can gain a clear insight into your various marketing campaigns and how they’re affecting your company’s ROI. This can be preferable to six or seven in-cohesive vendors; as information is processed from vendor to vendor can be misinterpreted and take valuable time to process.
Another helpful tip: With consolidation effort developing a thorough marketing plan is essential to the success of your company in 2018. The more strategic you are, the further your message will reach.
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